Some Points Every SEO analyst must know.
1. Always use seo friendly folder name
2.Give proper H tag and tittle and meta for every page
3.Create sitemap.xml for every website and index that to google webmaster, update sitemap always for better result.
4.Give proper RoR files
5. All images should have rel/alt tag
6. Use social media website to make the site content most rated.
7.Make the landing page less weight and fast loading
8.Never duplicate content and url
9.Always use unique and Customer business required meta key words and tittles
10. Misspelled Keywords have a good role in seo
11. Equal importance for non indexing links achieved by robots.txt (User-Agent: * ,Disallow: /private_directory/)